Monday, February 11, 2008

The Monday Muse: (AUCTION) RED

By Kimberly Baldwin

An art auction to love -- about love -- takes place this Valentine's Day at Sotheby's. Hosted by (RED) co-founder Bono and artist Damien Hirst, the auction will feature donated works from more than 60 contemporary artists, including Hirst, Jasper Johns, Jeff Koons, Matthew Barney, Cecily Brown, Takashi Murakami, and Banksy (who thoughtfully defaced a Hirst piece just for this special sale).

Every penny of the estimated $21 million raised will go directly to The Global Fund to Fight AIDS, Tuberculosis, and Malaria. Damien Hirst said to the Independent newspaper, "Money is a key and what we raise from this auction will make a huge difference for a lot of people. For a relatively small amount of effort on each artist's part we can actually save many lives. It's great to be able to give something back and make a difference." I'd personally love to see auction sales go through the roof.

Wondering what's behind the parentheses or brackets used by (RED)? It's there to denote an embrace.

Pre-sale exhibition (through Feb. 13):
Gagosian Gallery
522 W. 21st St.
New York, NY

(Auction) RED (Feb. 14, 7 p.m.):
1334 York Avenue
New York, NY

1 comment:

Spencer Kent said...

What a fantastic event. RED, with the support of more than 40 artists and the good people at Sothebys, were able to raise more than 42 million dollars, every penny of which went to Africa.

Happy Valentines Day, indeed.